Work History
July 2018 - Current
SaaS Project Manager
Universal McCann
As a product leader at UM, I am responsible for product vision, strategy, and execution across the government account. I serve as a critical link between four stakeholders: Australian Government clients, Department of Finance (deed managers), Kinesso (technology), and the wider UM team.
Jan 2014 - June 2018
Co-Founder
Sphiro
I cofounded Sphiro by conceptualising, managing, and delivering Saudi Arabia's first freelance platform that empowered exceptional creators to earn money from the comfort of their homes. A simple idea quickly turned into a passion that led to the formation of Sphiro.
Jan 2015 - Jan 2017
PR & Events Manager
IKEA
Successfully oversaw and nurtured a strong industry network, increased brand awareness, and developed an enviable corporate image by developing and executing effective communication and media relations programs.
July 2013 - Dec 2014
Marketing Manager
Wafir (FMCG)
At Wafir, I managed the corporate marketing and communications function, overseeing the homecare category. Responsible for planning and developing the overall brand strategy, implementation of ATL & BTL campaigns, product promotions and traditional & modern trade promotional activities to establish and maintain the brand's presence in the market.
Jan 2010 - June 2013
Account Manager/Executive
DDB (Advertising)
Overall responsibilities for this role were to manage key existing & new clients of the agency and also build market position by locating, developing, defining, negotiating and closing business relationships. I was managing six of the agency’s largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors.
Education
Sep 2007 - June 2009
B.A. Hons in Business Administration
Kingston University, London, U.K.
I studied atomic stuff at Stanford University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.
Sep 2005 - June 2007
Higher National Diploma (Marketing)
College of Central London, London, U.K.
Product Skills
Agile, Scrum, Kanban
Customer Interviews & User Testing
Define & Track Success Metrics
Market Research
Pricing & Revenue Modelling
Product Roadmaps
Technical Skills
A/B Testing
Asana
Confluence
Excel/Google Sheets
GitHub
Google Analytics
Jira
Slack
Trello
Typeform
Recommendations
Alhasan Aldabbagh
Group Chief Development Officer, IKEA
Mohammad embodies the true meaning of a passionate resilient business leader. I recall the day when Mohammad joined Wafir as the marketing manager, during my tenure as CEO. With no time to waste, Mohammad proved his value by quickly building a marketing commercial plan and later delivered with excellence. He is hard working and resourceful, which is exactly what the organization needs when times are challenging. Mohammad is an entrepreneur, ambitious, and self motivated.
Taha Iqbal
Chief Marketing Officer - Toys R Us
Syed is a modern day worker, smart, tech savvy, keeping up to date from latest trend, dependable and a fast learner. He has great people skills and blends well within a team context. He was hired for PR and event role but not only that he showed great skills in communication domain. His PR and event management skills is of high caliber and he posses great attention to detail. I wish him all the very best for his future and I hope and sincerely wish that we work together again in the upcoming future.
Kelly Ashton
Account Manager - SuperStock
I had the pleasure of working with Mohammad when he joined the tilllate.com London photography team in 2007. From start to finish I was impressed by his integrity, as well as clear passion and team spirit. He was a key part of the team, always willing to help out and go that extra mile. He is a skilled photographer and once broke a record for creating the most photo reports in one month. Mohammad quickly rose through the ranks and became a very valuable Management Assistant helping to lead and motivate the London team. He was a great mentor to new members of the team passing on his knowledge, oozing enthusiasm and love for the brand. He confidently ran recruitment and training sessions and continued to be a very active photographer always helping the team beat targets. He always ensured we maintained a very high standard of imagery and customer service. I remember him always being very polite, hardworking and dedicated and he was a real asset to the team.